The majority of people have been using Google for routine queries, product research, and keeping up with the most recent news for more than 20 years.
Google has been the primary search engine of choice for SEO and marketing experts due to its dominance in the market at searchenginejournal.com.
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AI-Powered Search Engines
Where search engines include AI chatbots based on large language models, they become prone to errors and hallucinations.
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Bing.com
7.1% of all US search queries were handled by Microsoft Bing sites as of December 2023.
It might be argued that Bing performs better than Google in some situations.
To begin with, Bing offers a rewards program that lets users earn points for their searches. One pleasant bonus is that you can use these points to redeem products at the Microsoft and Windows stores.
Perplexity.ai
Founded in 2022, Perplexity.ai is a cutting-edge Google substitute that offers contextually rich answers and boasts 10 million monthly active users.
Perplexity.ai is a chatbot that provides direct answers to queries by citing the sources it uses to obtain information, in contrast to typical search engines that mostly connect to web pages. Users can also ask follow-up questions.
By posing follow-up, connected questions, this tool enables users to go further into their initial inquiries. By simulating a conversational style, this interactive method enables users to easily narrow down their search and obtain more accurate results. searchenginejournal.com
You.com
Richard Socher, a well-known expert in natural language processing (NLP) and a former chief scientist at Salesforce, developed You.com, an AI-powered search engine.
There are two ways to use the website: private and personal.
Users can set their preferred sources in personal mode. They have an entirely untraceable experience in private mode because no telemetry data is captured.
The startup also provides an AI writing aid called YouWrite, an image-generating tool driven by AI, and a Chrome extension.
A Revenue-Sharing Search Engine
Yep.com
Yep.com (owned by Ahrefs) bills itself as a search engine that respects user privacy by refusing to track or sell user information.
It keeps track of how frequently particular words are searched for as well as how many hits particular links receive. It does not, however, create a personal profile in order to deliver tailored advertisements.
Its 90/10 revenue share business model is intended to directly reward and compensate content creators.
This implies that content producers receive a direct payout of 90% of all advertising revenue, enabling them to be compensated for their labor.
A Copyright-Free Search Engine
Openverse
The best place to look for almost any kind of copyright-free content is Openverse.
Openverse distinguishes itself from Google by emphasizing a sizable, searchable library of open-source media, such as photographs, audio files, and films.
If you need music for a movie, an image for a blog post, or anything else, this search engine is great since you can use it without worrying about being sued by artists who feel that you stole their work.
Mainstream Search Engines
Google substitutes, known as mainstream best search engines, have been able to hold onto a small portion of the market for a number of years.
Yahoo.com
Yahoo.com (Verizon Media) held a 2.37% market share in US searches as of December 2023.
Yahoo’s strength lies in its diversification; in addition to search, it offers services like email, news, finance, and more.
Yahoo has spent more than 20 years developing and inventing.
On January 20, it tweeted something cryptic about “making search cool again,” but it declined my request for an explanation.
Ecosia
The main thing that sets Ecosia apart is its dedication to using ad income for green initiatives, like planting trees.
The company, which operates as a not-for-profit, donates all of its earnings to environmental causes and works with nearby communities to plant and maintain trees all over the world.
It offers a browser plugin for easier access to the search engine and collaborates with Microsoft’s Bing to use its search index and online advertisements.
AOL
With a 0.08% market share in the US, AOL Search was among the earliest search engines available on the Internet.
To provide its search results, it is dependent on partnerships with Bing and Google.
AOL prioritizes news, entertainment, and a combination of AOL-owned, syndicated, and external website results, in contrast to Google’s wide focus.
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Privacy-Focused Search Engines
Among internet users, privacy is becoming a bigger concern.
Search engines that prioritize user privacy are known for not collecting personal data or tracking users’ actions.
Among the most well-liked are:
DuckDuckGo
In the US, DuckDuckGo held a 1.77% search market share as of December 2023.
Although DuckDuckGo is a search engine that might also be considered mainstream, its key “selling point” is that it does not gather or retain any of your data.
DuckDuckGo does not monitor or profile users, in contrast to Google, which gathers a lot of user data to tailor search results and ads. This implies that your activity on DuckDuckGo stays anonymous while you search.
Startpage
Startpage is not a web crawler; rather, it is a search engine aggregator.
Instead of using a single search engine like Google, it gathers data from multiple sources like Google, Bing, DuckDuckGo, and others, prioritizing links that appear across all platforms.
If you like Google’s search results but don’t want your search history to be tracked and saved, this is an excellent option.
It also has HTTPS support, a proxy service, and a URL generator.
The Takeaway
Depending on your needs and preferences, Google might only sometimes provide the best option, even though it remains the most widely used search engine.
There are several advantages to using alternative search engines, such as improved search results and increased privacy.
